In the center of the success of the customer is – and – the claim Hairdressers in her salon everyday to the best possible support, so that it for them runs “true”! As round as possible. The roundest shape the world describes in mathematics by the
Kreiszahl (PI) representing the ratio of the circumference of a circle to its diameter. By its value of 3.1415926 … (dot, dot, dot) the Kreiszahl has endless places. Infinity offers space and freedom. Infinite diversity and creativity Pure Identity offers its customers. So welcome the innovative Colorationskonzept System21 the creation of infinitely many nuances on the basis of only 21 tubes of paint. Considering the economic benefits with a view to storage and capital commitment, then shows a new freedom for hairdressers – a milestone and a new range of possibilities for success.
PI – Pure Identity
Holistic product and
Specialized service concepts
Infinity closes the loop and thus also stands for wholeness. To lead successfully today a hairdressing salon, it requires a holistic, effective business concepts that provide modern solutions, profitability, safety and reliability, without restricting the creative development of the hairdresser. So Pure Identity connects holistically all the components in a unique way with each other and sets for its clients on the best possible support by the factors: quality (Made in Germany), modernity, precision, profitability, innovative technologies and communication.